Create Vector Graphics, Logos, and Illustrations Professionally

Adobe Illustrator is the industry standard for creating vector-based graphics, logos, and illustrations. Unlike pixel graphics, vector graphics can be scaled without loss of quality and are essential for print, branding, web, and screen design.

In this hands-on introductory seminar, you will learn step by step how to work professionally with Adobe Illustrator. Through numerous exercises, you will discover the creative possibilities of the program—from simple shapes to logos and fully developed typographic and color graphics.

Our experienced trainers will show you:

• The difference between pixel and vector graphics
• How to create logos, graphics, and illustrations
• How to use colors, text, and images professionally
• How to prepare graphics optimally for print and web

Your Benefits at a Glance

• Clear introduction to Adobe Illustrator with no prior knowledge required
• Practical exercises directly related to everyday work
• Confident handling of vector graphics, logos, and illustrations
• Professional foundations for print, web, and digital media
• Ideal for design, marketing, advertising, and communication
• Participation available on-site or live online

Seminar Contents

Basics of Vector Graphics

• Difference between pixel and vector graphics
• Areas of application for Adobe Illustrator

Workspace & Workflow

• Customizing the user interface
• Efficient work with tools and panels

Designing with Shapes, Graphics, and Images

• Creating basic graphic shapes
• Selecting, moving, scaling, and copying objects
• Creating illustrative objects and logos

Drawing in Illustrator

• Freehand drawing with pencil and brush tools
• Precise work with the Pen Tool

Working with Colors

• Creating and managing colors
• Gradients, patterns, and transparency

Text Design in Illustrator

• Creating point text and area text
• Aligning text to paths
• Formatting text and wrapping text around objects

Working with Images

• Importing and placing images
• Using filters
• Vectorizing images (Image Trace)

Import, Export & Output

• Transferring data from other programs
• Preparing graphics for print
• Optimizing output for web and screen

Target Audience

This Adobe Illustrator basics seminar is designed for:

• Users in graphics, design, and multimedia
• Employees in marketing, advertising, and public relations
• Web and screen designers
• Staff in prepress
• Anyone who wants to work professionally with vector graphics

Prerequisites

• Basic knowledge of Windows or macOS interface
• No prior Illustrator experience required