PDF
Develop personalized campaigns, automate workflows & use AI for optimization
This course provides a comprehensive introduction to the world of AI‑powered email marketing automation. You will learn how modern automation and AI tools make your campaigns more efficient, more relevant, and more targeted.
The course shows you how to segment audiences, create personalized content, build automated workflows, and use AI to analyze and optimize your campaigns. Through best practices and case studies, you will see how successful companies use email automation strategically.
Our experienced trainers will show you:
- how automation makes your email marketing more efficient and effective
- how to segment audiences and develop personalized content
- how automated campaigns and trigger‑based workflows are created
- how AI optimizes subject lines, content, and send times
- how to conduct A/B tests, analyze user behavior, and measure KPIs
- how to integrate automation solutions into CRM and marketing platforms
- how successful companies use AI in email marketing
Your Benefits at a Glance
- Higher campaign relevance through precise segmentation
- Time savings thanks to automated email workflows
- Better performance through AI‑driven optimization
- Increased conversion rates through personalized content
- Seamless integration into CRM and marketing systems
- Practical knowledge through case studies & best practices
Seminar Contents
Introduction to Email Marketing Automation
- Basics & advantages of automation
- Overview of tools, technologies, and AI approaches
Segmentation & Personalization
- Target group segmentation
- Creating personalized content
- Using data for individualization
Developing Automated Campaigns
- Planning and building workflows
- Triggers, scenarios, and automation rules
- Examples of automated sequences (e.g., welcome series, follow‑ups, re‑engagement)
AI‑Driven Analysis & Optimization
- Using AI for campaign analysis
- Conducting automated A/B testing
- Analyzing user behavior
- Optimizing subject lines, content & send times
Integration into CRM & Marketing Platforms
- Seamless integration into existing systems
- Data management & efficient data usage
- Optimizing CRM‑based campaigns
Best Practices & Case Studies
- Successful real‑world examples
- Proven strategies from practice
- Hands‑on exercises & direct implementation
Target Audience
- Marketing professionals
- Email marketing managers
- Individuals who want to automate and optimize their campaigns
- Teams looking to use AI for greater marketing efficiency
Prerequisites
- Basic knowledge of email marketing and digital tools (helpful but not strictly required)
