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Learn practical skills in color theory, composition, and typography
Successful design is never accidental — it is based on clear principles of visual communication. In this hands‑on seminar, participants learn the essential foundations of graphic design: color theory, composition, typography, and corporate design. Using concrete examples, you will analyze and optimize designs, develop an eye for visual hierarchy, and learn how to guide perception intentionally. Participants may bring their own work or use practical case studies to apply the concepts directly.
Our experienced trainers will show you
- how to apply color and composition principles to create impactful designs
- what matters in professional typography and effective visual language
- how to structure, organize, and optimize layouts for different media formats
- how visual perception principles can intuitively enhance your design decisions
- how to analyze, refine, and sharpen your own design work
Your Benefits at a Glance
- Solid foundational knowledge of color theory and composition
- Professional use of typography
- Practical application of visual perception principles
- Effective structuring and optimization of layouts
- Analysis and improvement of real‑world design examples
- Skills for preparing designs for print and digital media
Seminar Contents
Visual Perception and Design
- Understanding perceptual phenomena in design
- Order, structure, and tension in visual communication
- Visual guidance, reading direction, and Gestalt principles
Color Theory and Composition
- Fundamentals of color theory in graphic design
- Using contrasts, harmonies, and color spaces
- Structuring layouts with grids and whitespace
- Minimalist design: focusing on the essentials
Typography and Visual Language
- Using and combining typefaces intentionally
- The impact of images, illustrations, and graphics
- Typographic rules for readability and design effectiveness
Practice and Analysis
- Analysis and optimization of personal or provided use cases
- Using layout grids and design techniques
- Design solutions for print and digital media
Prerequisites
- No prior knowledge required
Target Audience
- Designers, marketing and communications professionals
- Staff from PR, editorial, content, and media production
- Anyone who wants to expand and apply their graphic design fundamentals
