Artificial Intelligence for Images, Text, and Layout

In this hands‑on seminar, participants learn how artificial intelligence can support creative work in media design. From idea generation to creating images, graphics, and text, all the way to post‑production, we demonstrate how AI tools such as Photoshop AI, Midjourney, or ChatGPT can be used effectively. Through numerous exercises and real‑world examples, you will discover how AI accelerates media production, optimizes workflows, and opens up new creative possibilities.

Your Benefits at a Glance

• Support creative processes efficiently with AI
• Use AI tools in practice: image generation, layouts, text & content
• Learn new methods for modern media production
• Hands‑on exercises with real examples
• Optimize and automate design workflows
• Understand legal and ethical aspects of AI in media design

Seminar Content

Introduction to AI & Media Design

• Basics: What is AI?
• Application areas in the creative industry
• Trends and future perspectives

AI Tools in Practice

• Image generation with Midjourney and Adobe Firefly
• Creating graphics with AI in Adobe Illustrator
• Text and content creation with ChatGPT

Creative Workflow with AI

• AI as an idea generator for concepts and projects
• Efficient creation of media content
• Integrating AI into existing design processes
• Practical exercises: implementing an AI‑supported media project

Legal & Ethical Aspects

• Copyright considerations
• Handling AI‑generated content

Requirements

No special prior knowledge required.

Target Audience

• Designers, graphic artists, media designers
• Marketing and content professionals
• Anyone who wants to make creative processes more efficient and use AI in a practical way