In our seminar rooms or comfortably from home!

Using AI strategically for ideation, SEO, personalization, and efficient marketing workflows

This course provides a comprehensive introduction to the use of ChatGPT and other AI technologies in content marketing. You will learn how AI generates creative ideas, optimizes content, and automates marketing processes.

You will develop a solid understanding of how to use AI to create high‑quality texts, social media posts, video scripts, and personalized content. Practical examples and best practices demonstrate how companies are already using AI successfully — and which trends will shape the future of content marketing.

Our experienced trainers will show you:

• how ChatGPT works and how it is used in content marketing
• how AI helps develop blog posts, social media content, and video scripts
• how to create SEO‑optimized content with AI
• how to personalize content and tailor it to specific target groups
• how to automate and streamline marketing processes
• how to integrate AI tools into existing workflows
• which trends and developments will shape tomorrow’s marketing

Your Benefits at a Glance

• Fast, creative content ideas thanks to AI support
• Better rankings through SEO‑optimized content
• Personalized content for higher relevance and conversion
• More efficient marketing processes through automation
• Practical examples from real company use cases
• Overview of future trends, tools, and applications

Seminar Contents

Introduction to ChatGPT & AI

• Basics and functionality of ChatGPT
• Areas of application in content marketing
• Setup and practical use

Generating Content Ideas

• Brainstorming with AI
• Developing blog posts and articles
• Creating social media content and video scripts

SEO Optimization with AI

• Keyword research using AI tools
• Creating SEO‑optimized texts
• Ranking analysis and improvement strategies

Personalization of Content

• Target group segmentation
• Creating personalized texts and campaigns
• Using AI for individualized marketing activities

Automation of Marketing Processes

• Automation in email marketing
• Automated social media posts
• Increasing efficiency with AI‑powered tools

Analysis & Optimization

• Performance analysis using AI
• Data‑driven content optimization
• A/B testing for continuous improvement

Practical Applications & Best Practices

• Case studies of successful companies
• Tips & best practices from real‑world scenarios
• Integrating ChatGPT into existing workflows

Future of Content Marketing

• Key trends and developments
• Future AI applications
• Visions for the content creation of tomorrow

Target Audience

• Developers and data scientists
• AI‑interested professionals with a marketing focus
• Individuals working with LLMs or diffusion models who want to expand their marketing expertise
• Teams aiming to future‑proof their content processes

Prerequisites

• Basic knowledge of machine learning or programming is helpful but not required

Creatively optimize, retouch, and prepare photos perfectly for any medium

This training provides you with the essential knowledge to edit your photos professionally using Adobe Photoshop Elements. The latest version offers intuitive, creative tools that go far beyond what you would expect from beginner‑friendly and affordable software.

In this course, you will learn how to effortlessly optimize, retouch, creatively enhance, and prepare digital or scanned images for web, print, or presentations. From quick corrections and filters to effects, montages, and layer techniques — you will learn to use Photoshop Elements purposefully and effectively.

Our experienced trainers will show you:

• how to efficiently organize and manage your photos
• how to correct common image issues such as red eyes, incorrect exposure, or skin blemishes
• how to read and understand histograms
• how to use filters, effects, and automated functions effectively
• how to rotate, crop, retouch, and composite images
• how to add text and design layouts professionally
• how to format files correctly and export them for different media

Your Benefits at a Glance

• Professional image editing explained in an easy‑to‑understand way
• Fast results thanks to intuitive tools
• A clear workflow from import to final output
• Improved image quality through targeted corrections and retouching
• Creative possibilities with effects, filters, and montages
• Perfect output for web, social media, print, or presentations

Seminar Contents

Fundamentals of Digital Image Processing

• Digital image concepts and pixel understanding
• Essential basics of photography
• Preferences and settings in Photoshop Elements

Photo Management & Organization

• Importing images to your computer
• Organizing photos in Photoshop Elements
• Tagging, grouping, and searching images

Editing & Optimizing Photos

• Understanding histograms
• Applying quick corrections
• Automated functions for fast results
• Adjusting brightness and contrast
• Optimizing color balance
• Removing red eyes
• Retouching skin imperfections
• Selective editing (local adjustments)
• Restoring old photos

Effects, Filters & Creative Design

• Using filters and effects purposefully
• Creatively transforming photos

Montages & Layer Techniques

• Rotating, cropping, and recomposing images
• Creating montages with layers
• Adding and designing text correctly

Output & File Formats

• Important file formats and their use cases
• Exporting correctly for print, web, PowerPoint & more
• Tips on image sizes, pixel dimensions, and compression

Target Audience

• Ambitious photographers
• Users in web, screen, or graphic design
• Employees who want to achieve professional image results with Photoshop Elements

Prerequisites

• General knowledge of Windows or macOS
• No prior experience with Adobe Photoshop Elements required

Learn practical skills in color theory, composition, and typography

Successful design is never accidental — it is based on clear principles of visual communication. In this hands‑on seminar, participants learn the essential foundations of graphic design: color theory, composition, typography, and corporate design. Using concrete examples, you will analyze and optimize designs, develop an eye for visual hierarchy, and learn how to guide perception intentionally. Participants may bring their own work or use practical case studies to apply the concepts directly.

Our experienced trainers will show you

• how to apply color and composition principles to create impactful designs
• what matters in professional typography and effective visual language
• how to structure, organize, and optimize layouts for different media formats
• how visual perception principles can intuitively enhance your design decisions
• how to analyze, refine, and sharpen your own design work

Your Benefits at a Glance

• Solid foundational knowledge of color theory and composition
• Professional use of typography
• Practical application of visual perception principles
• Effective structuring and optimization of layouts
• Analysis and improvement of real‑world design examples
• Skills for preparing designs for print and digital media

Seminar Contents

Visual Perception and Design

• Understanding perceptual phenomena in design
• Order, structure, and tension in visual communication
• Visual guidance, reading direction, and Gestalt principles

Color Theory and Composition

• Fundamentals of color theory in graphic design
• Using contrasts, harmonies, and color spaces
• Structuring layouts with grids and whitespace
• Minimalist design: focusing on the essentials

Typography and Visual Language

• Using and combining typefaces intentionally
• The impact of images, illustrations, and graphics
• Typographic rules for readability and design effectiveness

Practice and Analysis

• Analysis and optimization of personal or provided use cases
• Using layout grids and design techniques
• Design solutions for print and digital media

Prerequisites

• No prior knowledge required

Target Audience

• Designers, marketing and communications professionals
• Staff from PR, editorial, content, and media production
• Anyone who wants to expand and apply their graphic design fundamentals

Understanding PDF/X standards, mastering prepress workflows, and reliably outputting print‑ready files

This seminar is designed for anyone who creates PDF documents for professional print production and needs to deliver them to print service providers.

You will learn all essential requirements, criteria, and standards for using Adobe Acrobat in prepress. From PDF/X specifications and color management to correct output settings, this training guides you through the entire prepress workflow. Numerous practical tips help you avoid common pitfalls and achieve optimal print results.

Our experienced trainers will show you:

• how PDF is structured for professional printing processes
• how PDF/X standards work and how to apply them correctly
• how to reliably generate PDFs from InDesign, Illustrator, or QuarkXPress
• how to use Acrobat Professional for preflight, color management, and verification processes
• how to embed fonts securely, reduce transparency, and optimize file sizes
• what a modern prepress workflow with Adobe Acrobat looks like

Your Benefits at a Glance

• Confidence in creating print‑ready PDF files
• Understanding of PDF, PDF/X, and PDF/A standards
• Practice‑oriented knowledge for professional prepress workflows
• Avoidance of common errors in prepress
• Improved collaboration with printers and service providers
• Confident handling of preflight, color, transparency, and output

Seminar Contents

PDF Basics & Standards

• Acrobat history and developments
• What is PostScript? – Understanding the fundamentals
• PDF specifications
• ISO standard PDF/A
• Overview of PDF standards (PDF/A, PDF/X, PDF/X‑3)

Creating PDFs from DTP Applications

• Direct export from InDesign and Illustrator
• Creating PDFs via the print dialog (InDesign, Illustrator, QuarkXPress)
• Creating PostScript files and distilling them

Working with Distiller

• Overview of Distiller settings
• On‑host and in‑RIP separation
• Using watched folders
• Reliable font embedding

Prepress Functions in Acrobat Professional

• Using Output Preview
• Performing preflight checks
• Correctly adjusting document properties
• Managing printing colors
• Understanding and applying transparency flattening

Optimization & Collaboration with the Print Shop

• Reducing file size afterward (e.g., for customer proofs)
• PDFs in prepress: fonts, color management & more
• Preparing documents for approval and production processes

Target Audience

• DTP specialists and desktop publishers
• Editors, graphic designers, and media designers
• Anyone who needs to reliably create print‑ready PDF documents

Prerequisites

• Completion of the course “Adobe Acrobat Introduction” or equivalent basic knowledge